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Do³±czy³: 29 Gru 2024
Posty: 11
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 Wys³any: Nie Gru 29, 2024 05:42 Temat postu: How to build an e-commerce with accessibility? |
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Nowadays, many organizations already recognize the importance of investing in accessible e-commerce .
After all, according to IBGE data, more than 40 million Brazilians have some type of disability. And these numbers, in turn, require companies to increasingly focus on developing solutions to serve this audience.
On the other hand, a survey conducted by BigDataCorp, in partnership with Movimento Web para Todos, showed shandong mobile phone number list less than 1% of online stores are accessible . With this in mind, we will highlight in this content some valuable tips to transform this scenario and make your website more inclusive .
Read on to find out more!
Start by evaluating content creation
To be truly accessible, it is not enough for your content to be written clearly, objectively and without grammatical errors. These elements are important, yes, but you need to go further!
When we talk about accessible e-commerce , it is interesting to take into account other relevant aspects, such as:
the size of the fonts and the alignment of the text blocks so that reading is comfortable;
the implementation of artificial intelligence resources that transform texts into audio;
captions for product images, allowing descriptions to be read by reading tools.
Prioritize cleaner layouts
Too many banners, pop-ups and other animated visuals can end up making the experience difficult for users with visual or cognitive disabilities.
Therefore, in addition to avoiding them, it is interesting to think about cleaner layouts. And here, a good suggestion is to use fewer elements and a color combination that makes it easier to view both texts and products.
Enable keyboard navigation
For users with certain movement restrictions, using a mouse can be quite challenging. But keyboard navigation can be an excellent solution to overcome this difficulty!
Through this functionality, your customers can access the different pages, menus and options available in your online store , navigating more easily.
Count on adequate customer service
Last but not least, a qualified customer service team makes all the difference when building an accessible e-commerce business .
In this sense, a good tip is to promote training that enables professionals to provide adequate support for the different needs of users.
And, taking advantage of the possibilities offered by technology, another interesting strategy is to invest in different customer service channels. This is where chatbots and applications come into play, allowing you to exchange messages via text or voice, optimizing your customers' experience.
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