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Do³±czy³: 29 Gru 2024 Posty: 11
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Wys³any: Nie Gru 29, 2024 05:28 Temat postu: Cashback in e-commerce: learn how to use this strategy in yo |
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Nowadays, having a good cashback dynamic in e-commerce can make all the difference for your business . However, if your company doesn't use this technique yet, don't worry!
In this article, we’ll tell you what a cashback program is. And once you understand the concept, we’ll share some tips for putting it into practice successfully.
Continue reading to learn more about the subject!
How does the cashback concept work in practice?
In a direct translation from canadacell numbers to Portuguese, cashback literally means “money back” . It is a benefits program that was created in the United States in the 1990s, although it only became popular in Brazil more recently.
The goal is to ensure truly lasting sales dynamics and, consequently, promote customer loyalty . In practice, this system has two complementary stages:
the whole process begins when the consumer purchases a certain product in your online store;
After payment, this user receives back a percentage calculated according to the amount spent on the purchase.
This percentage, in turn, can be offered in different ways, depending on the type of cashback program chosen by your e-commerce. Thus, customers can receive this return in cash or as credit for making new purchases on the e-commerce site itself or in partner stores.
How to implement a cashback system in e-commerce?
Now that we’ve talked a lot about how cashback works in e-commerce , it’s time to share some tips! Below, we’ll tell you how to implement this technique in your online store.
Set the rules for your cashback program
This is certainly the first important decision you must make to ensure the success of your cashback strategy . Therefore, pay special attention to issues such as:
the cashback percentage your store can offer;
how these amounts will be returned to customers;
the minimum amount for purchases to be included in the program.
Promote strategically
Arousing customer interest is also essential to ensure that the cashback program works as expected .
Here, the tip is to invest in a massive marketing strategy to promote this new product ! At this point, it is worth betting on the power of social networks, in addition to using marketing emails and creating attractive banners within your own store. _________________ caseno email list |
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