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Do³±czy³: 29 Gru 2024
Posty: 11
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 Wys³any: Nie Gru 29, 2024 06:00 Temat postu: Planning Mother's Day in your e-commerce |
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Mother's Day is in exactly one month and let's face it, we Brazilians don't like to let this date go by unnoticed. So it's time to prepare your e-commerce for this special day!
In 2020, Mother's Day increased e-commerce revenue by 117%, and we hope that this year will follow the australia data pattern, don't you think? To help you make more profit on this date, we have created a list with suggestions for strategic marketing actions that will please you and your customers.
Create a gift guide
Many people get completely lost when it comes to finding the right gifts for their mothers. So, make your customers' lives easier by suggesting products for different types of mothers, such as modern, sporty, fashionable, etc.
This guide should include images and short texts about each product. We also recommend that you include products with different prices. Another interesting approach is to include a link to purchase each product, making life easier for your customers.
Once everything is ready, make your gift guide available on your blog, or even on a dynamic page within your store.
Create a timer until Mother's Day
A great way to remind your customers that Mother’s Day is coming up is by creating a Mother’s Day timer. This timer can show you in real time how many days, hours, minutes, and seconds are left until Mother’s Day.
You can place this counter in specific locations in your store, such as on a product theme. Another idea is to place the counter inside an escape pop-up , which is one that appears on the screen when the customer is about to leave the site.
Promote discount and shipping campaigns
Attract more customers with campaigns focused on this date. So anything goes here: discounts, buy more for less campaigns, coupons and even free shipping. However, campaigns are not much use without good publicity.
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